A.S.S.

Art and Science of Storytelling

A.S.S.

Scientist. Artist. Technology Storyteller.

ASS has been an observer since the ancient times. Witnessing innovation through the ages, he has become a veteran of tech storytelling. It’s tough to fashion stories around tech, but his techno-commercial lingo has enlivened art supported with the right pinch of high-class design to narrate the perfect story.

ASS’s approach to technology storytelling helps us fathom, with great expertise, the collection of facts and connecting the relevant pointers into a sequence. What to pick is the success factor and our ability to understand tech helps.

Storytelling – ASS simple as…

Storytelling is both Science and Art. Science leads the way with the collection of data – facts, urban-legends, experiences, with extensive research following. Where science brings the facts, art creates the fantasy building upon facts with meaningful ideas, words and visuals.

1

Objective Clarity

No story can take shape if the outcome is unclear. Goal clarity comes with client questionnaires, onboarding sessions, client document gathering and scope analysis.
2

Doing the Math

Data points become the source of factual fuel. Client analytics, reference materials, end-user assessment, secondary research of the market and competitor analysis equates the sum total of actionable intelligence.
3

Design Thinking

Every problem needs a human-centered solution. Identifying end-user pain points to today’s and tomorrows expectations help craft possible creative solutions. Feasibility analysis and subsequent iteration follow.
4

Conceptualizing the Concept

Concepts that build on the research outcomes. Either character based or object or technology focused, concept connects the dots to a story blueprint.
5

The Mantra of Messaging

Content drafted in sync with the concept. The messaging mantra centered on few yet meaningful words and visual-centric representation of the story arc.
6

Visual Design

Letting images speak louder than words. Clean and crafty visuals covering the last lap of storytelling, building a lasting experience.